Niu Technologies Q1 Sales Volume Surge 57% On Solid China Demand

Shivani Kumaresan

April 04, 2025

Chinese electric scooter company Niu Technologies (NASDAQ:NIU) disclosed its sales volume results for the first-quarter.

In the first quarter, the company sold a total of 203,313 units, comprising e-motorcycles, e-mopeds, e-bikes, kick-scooters, and e-bikes.

Of these, 183,065 units were sold in China, while 20,248 units were sold in international markets.

Driven primarily by domestic momentum, Niu saw sales increase 57% in the first-quarter, from the 129,139 units sold in the same period last year.

The share of the growth came from the Chinese market, where Niu’s sales jumped 66% compared to the first-quarter of 2024.

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The company attributed the spike to its refreshed product line. The launch of its NX Pro model in late March was a standout success, drawing over 3.5 million live viewers and generating a flood of pre-orders in both online and offline channels.

International sales also edged higher by 6% year-over-year. Niu highlighted advances in its overseas electric motorcycle and micro mobility segments, indicating a broader market penetration throughout 2025.

Recently, Niu reported a 71.1% jump in fourth-quarter revenue to 819.2 million Chinese yuan ($112.23 million).

The company expects first-quarter revenues to grow 25% to 40% and sales volume of 1.3 million to 1.6 million units in 2025, a 40% to 70% increase on year.

NIU’s current product range is divided into two main categories, each featuring a variety of vehicle types. The first includes electric motorcycles, mopeds, and bicycles, such as the NQi, MQi, UQi, FQi series, among others.

The second category focuses on micro-mobility solutions, which consist of the KQi kick-scooter lineup and the BQi electric bike series.

Price Action: NIU shares traded lower by 16% at $3.21 in premarket at last check Friday.

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