Here's How Much A Super Bowl LIX Commercial Will Cost, How Fox Corporation Stock Could Benefit

Chris Katje

May 03, 2024

Super Bowl LIX is around nine months away and while the 2024 NFL season hasn't started, it isn't too early to start thinking about the financial impact the media company that airs the NFL Championship game can have.

What Happened: Media giant Paramount Global (NASDAQ:PARA)(NASDAQ:PARAA) reported television advertising up 14% year-over-year in the first quarter, which came from record modern-day viewership for Super Bowl LVIII.

The next Super Bowl, which airs on Feb. 9, 2025, will see Fox Corporation (NASDAQ:FOX)(NASDAQ:FOXA) have the rights to the game.

Fox is charging a minimum of $7 million for a 30-second Super Bowl ad, according to a new report from Variety. This marks an increase over the $6.5 million to $7 million starting point from Paramount at this same time last year.

The media company will hold its 2024 upfront event on May 13, which could see more details on pricing and package options emerge for advertisers.

In recent years, Super Bowl commercials have sold quicker than anticipated. CBS reported a sellout of its Super Bowl ad slots in November 2024, months before the big game.

Fox, which had the rights to the 2023 Super Bowl (LVII), reported 95% of its ad inventory was sold in September 2022.

Related Link: NFL Fans Rejoice, Day After Super Bowl Could Be A Holiday: ‘We’re Looking At How We Continue’

Why It's Important: The past two Super Bowls have set records for viewership and posted records for streaming audiences. This should help Fox sell its Super Bowl ad inventory regardless of the high price tag.

"We have never received the Super Bowl in this good of a shape before," Fox Corp's president of advertising sales Jeff Collins told Variety.

Fox said in 2023 that the Super Bowl helped generate $600 million for the company.

Similar to recent years of media companies having the rights to the Super Bowl, Fox is looking to get additional advertising commitments for segments like Fox Sports and the Tubi streaming platform from Super Bowl ad buyers.

The good news for Fox is that it is getting the Super Bowl back only two years after it last aired the big game, which could help provide a boost to its advertising and streaming platforms.

The bad news is under the next media rights deal, the media company now has to wait until 2029 and 2033 to get the game back.

Previously rotating between CBS, NBC and Fox, the Super Bowl is adding in coverage by ABC/ESPN, which are owned by Walt Disney Co (NYSE:DIS) and rotating between the companies every four years.

FOX Price Action: Fox shares trade at $29.47 versus a 52-week trading range of $25.82 to $33.24.

Read Next: Super Bowl Commercials 2024: Complete List Of Super Bowl LVIII Ads And Companies Behind Them

Photo: 3D-Animation-Production-Company via Pixabay

Recommended

AI & Crypto in One $11 Investment - Ad

America Just Hit a Grim Milestone - Ad

PASSIVE INCOME (by this evening) - Ad

A new 2024 election poll shows a close race between Donald Trump and Joe Biden. One candidate gained ground with their party and Independent voters.

Amid Nvidia Craze, Jim Cramer Sees A Chip Stock 'Not On Anyone's Radar' About To Break Out: Here's What He Said

Despite it not being on anyone's radar, Jim Cramer believes that Broadcom is about to break out.

Amazon's Betting Big on This Unknown AI Company

Amazon's Betting Big on This Unknown AI Company - Ad

Amazon has just made a stunning $144 million investment in one small AI company. Why? Because this under-the-radar firm holds the key to unleashing the full potential of next-gen AI... Its technology is crucial for the most advanced AI chips, including Nvidia's latest breakthrough.

Buffett Says No Other Americans Would Have Had To Pay Even A Dime In Federal Taxes If This Had Happened

Warren Buffett suggests that federal taxes will likely increase given the country's precarious fiscal position, and he expressed Berkshire's willingness to cover the tax bill it faces.

Top 4 Health Care Stocks Which Could Rescue Your Portfolio This Month

The most oversold stocks in the health care sector presents an opportunity to buy into undervalued companies.

Could Elon's New Device be Bigger than the iPhone?

Could Elon's New Device be Bigger than the iPhone? - Ad

According to 30-year Silicon Valley and Wall Street veteran, Eric Fry... A man who picked 41 plays that jumped 1,000%+... This mind-blowing new technology could be bigger than the iPhone. And it could make a lot of people wealthy in the coming months and years.

Palantir, Boeing, Lucid Group, Hims & Hers, Tesla: Why These 5 Stocks Are On Investors' Radars Today

On Monday, major U.S. stock indexes experienced gains, with the S&P500 closing nearly 1% higher at 5,180.74

Elon Musk Isn't Sure Apple's Showed Its Entire $30B R&D Prowess With New iPads: 'Maybe They Have Some Secret Productsâ€¦'

Elon Musk questioned the return on Apple's $30 billion R&D investment in light of the minor changes in the new iPad models, suggesting that the company might be developing "secret products."

Shhh! This Is One Great Coin...

Shhh! This Is One Great Coin... - Ad

Shhh! I truly believe this crypto could be one of the top earning cryptos of all time... In fact, in the coming bull run... this one coin could have the potential to bank 10x... 50x... and even 100x.

Sony Pictures and private equity firm Apollo express interest in buying Paramount for $26 billion

Sony Pictures and the private equity firm Apollo Global Management have expressed interest in buying Paramount Global for $26 billion, according to a person familiar with the details.

Russian President Warns Of Global Conflict During World War 2 Victory Day Celebrations, But Says 'Will Do Everything' To Prevent Clash

As Russia marked the 79th anniversary of the Soviet Union's victory over Nazi Germany in World War II, President Vladimir Putin warned the West of the potential for a global conflict.

How to Profit From the New Boom in Gold

How to Profit From the New Boom in Gold - Ad

Gold just passed $2,000/oz and is set for a new bull run in 2024. Now a renowned precious metals expert is sharing his No. 1 way to play it for just $5.

Nvidia's AI Dominance Evident As Tech Behemoths From Microsoft To Meta And Google Keep Pumping Billions Into Chipmaker, Analysis Reveals

Nvidia is set to release its first-quarter earnings, and the company is already making waves in the AI sector. The tech giant's AI infrastructure is in high demand, as evidenced by the increased capital expenditures of its major clients.

Colombia breaks diplomatic ties with Israel but its military relies on key Israeli-built equipment

BOGOTA, Colombia (AP) — Colombia has become the latest Latin American country to announce that it over its military campaign in Gaza, but the repercussions for the South American nation could be broader than for other countries because of longstanding bilateral agreements over security matters.

Earn Instant Cash Flow (using THIS tactic)

Earn Instant Cash Flow (using THIS tactic) - Ad

Can you imagine earning $1,118,721/hr? That's what greedy Wall Street elites have been pocketing for 22 straight years. And now it's available to you.

Trump's Niece Says Ex-President Has Made It Clear He Wants To Be Authoritarian Upon Returning To Office: 'Once That Happens, He Will Not Be Stopped'

Trump's niece suggests that her uncle has a split personality, emphasizing that people are not paying enough attention to his negative traits.

Despite numbers showing a healthy economy overall, lower-income spenders are showing the strain

NEW YORK (AP) — Cracks are showing in one of the main pillars keeping the economy out of a recession: resilient spending by U.S. households.

Nvidia CEO Says It Will Spark "the Next Revolution" Beyond AI

Nvidia CEO Says It Will Spark "the Next Revolution" Beyond AI - Ad

Declares this radical biotechnology "is going to be flat out one of the biggest [tech revolutions] ever." And this $10 stock is at the center of all.

Elon Musk Talks Immigration, Starlink, Mars, Aliens, And More At MI Global: 'If You Have To Die Somewhere, Might As Well Be Mars'

Elon Musk discussed topics ranging from immigration and space exploration to personal joys during a conversation with Mike Milken at the Milken Institute.

Troubled EV Maker Fisker Said To Shut Down California HQ And Relocate Some Staff As Bankruptcy Clock Ticks

Some employees at the Manhattan Beach office have been informed of the relocation and have been asked to prepare for the move by collecting their belongings.

"America's No. 1 Retirement Stock" (Name Inside)

"America's No. 1 Retirement Stock" (Name Inside) - Ad

According to the former Goldman Sachs VP -- who wrote a best-selling book on retirement -- one single stock stands head-and-shoulders above all others. And it should be the cornerstone of your portfolio. Have you heard of it?

Why Sprout Social Shares Got Crushed Friday

Shares of Sprout Social fell Friday after reporting first-quarter financial results Thursday and sharing Q2 guidance.Cloud software company Sprout Social (NASDAQ:SPT) saw shared fell 40% Friday after reporting first-quarter financial results Thursday.

Warner Bros. Discovery CEO Optimistic In the Wake Of NBA Rights Tug-Of-War: Report

Amid heated competition from Comcast's NBCUniversal and Amazon Prime Video, Warner's TNT faces a pivotal moment in negotiations with the NBA, poised to secure rights that could reshape its sports lineup and revenue streams.

Buy This Next Gen Crypto Before Its Big Upgrade

Buy This Next Gen Crypto Before Its Big Upgrade - Ad

Experts predict this one crypto will soar 7,200% by the end of the decade... and grow 20X bigger than bitcoin. But you must get in before it's big.

US job openings fall to 8.5 million in March, the lowest level in more than 3 years

WASHINGTON (AP) — U.S. jobs openings slid in March to the lowest level in more than three years, but stayed at historically high levels in a sign that the job market remains resilient in the face of higher interest rates.

As Melinda French Gates leaves the Gates Foundation, many hope she'll double down on gender equity

NEW YORK (AP) — Melinda French Gates is already one of the biggest philanthropic supporters of gender equity in the United States and is now poised to put another $12.5 billion toward intractable problems like closing the gender pay gap and increasing women's political participation, her grantees hope.

Mystery of the Rich and Connected Revealed

Mystery of the Rich and Connected Revealed - Ad

Former Goldman VP reveals a mysterious "Gold Bank" with huge upside potential... Last time we shared this, some folks could have seen a 995% gain. Don't be surprised if you've never heard of this -- most haven't. But he's sharing all in this new video.

Pro-Bitcoin President Javier Milei's Argentina Introduces 10,000-Peso Notes As It Combats Hyperinflation, Currency Collapse

To address severe inflation and currency devaluation, Argentina under President Javier Milei, known for his pro-Bitcoin (CRYPTO: BTC) stance, has introduced 10,000 peso notes. The new bills, worth approximately $11, are expected to alleviate the burden of carrying large amounts of cash.

Stocks Rally As Jobs Report Rekindles Rate Cut Hopes, Apple Rockets, Bitcoin Soars Above $61,000: What's Driving Markets Friday?

A weaker-than-expected jobs report sparked a widespread market rally in the last session of the week, as traders increased expectations on potential interest rate cuts later this year.

The Mysterious Tale of "America's No. 1 Retirement Stock"

The Mysterious Tale of "America's No. 1 Retirement Stock" - Ad

This factory of 53,000 employees, in Burbank, CA, was camouflaged to look like a sleepy suburb (with the help of artists, set designers, and painters from nearby Hollywood movie studios). The mysterious company behind this disappearing act is now being called "America's No. 1 Retirement Stock".

California is testing new generative AI tools. Here's what to know

SACRAMENTO, Calif. (AP) — Generative artificial intelligence tools will soon be used by California's government.

AMC Stock On Watch For Q1 Earnings: Estimates, What Analysts Expect, Will Box Office Recover?

AMC stock is down over 90% in the last year. The company reports Q1 results on Wednesday, which could show a weak box office.

Elon's New A.I. Device is About to Shock the World

Elon's New A.I. Device is About to Shock the World - Ad

Using this device you see... Elon Musk just tested a new type of A.I. that according to Wired Magazine will usher in... "The next step in human evolution."

'Star Wars' Actor Mark Hamill Makes Surprise White House Appearance, Coins Biden 'Joe-B-Wan Kenobi'

Mark Hamill gave President Biden a Star Wars-inspired nickname, Joe-B-Wan Kenobi, adding pop culture touch to political landscape.

Berkshire Hathaway event gives good view of Warren Buffett's successor but also raises new questions

This year's gave shareholders their best chance yet to hear from the man who will one day take over as CEO when Warren Buffett is gone, but Buffett said for the first time Saturday that should also take responsibility for the company's investments after he takes over, raising new questions about the succession plan.

Nvidia's Secret Partner... This Is the New AI Chip Powerhouse

Nvidia's Secret Partner... This Is the New AI Chip Powerhouse - Ad

One unknown AI startup could match or even exceed AI's biggest runs in the coming years. Why? Because its technology solves the biggest problem holding back AI. It's a critical component that the industry can't advance without. This company just went public, so right now, it's under the radar.

Electric Company PPL Powers Past Q1 Estimates, Eyes Bright Future

PPL Corporation beat revenue and EPS consensus in Q1 FY24, with Y/Y growth in electricity sales. Outlook and dividend growth reaffirmed.

Warren Buffett Comments On Whether Elon Musk's FSD Will Impact Berkshire's Auto Insurance Business. Will Oracle Of Omaha Bet On Tesla?

Warren Buffett is not a big fan of zero-emission stocks and asked shareholders not to rely on Berkshire for guidance on EV investing.

Could Elon Musk's New Device Save Us from A.I. Apocalypse?

Could Elon Musk's New Device Save Us from A.I. Apocalypse? - Ad

A strange new era for mankind is upon us... And it's all thanks to Elon Musk's latest creation. So he invented this strange new device to protect us against that A.I. threat. See this strange device you could be wearing some day.

Neuralink Rival Backed By Jeff Bezos And Bill Gates Broadens Horizons With Plans To Treat Parkinson's, Epilepsy

Unlike Neuralink, Synchron's approach does not require brain surgery.

Trending Now

Trump Faces Greater Threat Not From Michael Cohen, But From This Person, Says Scaramucci: 'This Wreckage Is Going To Come Back To Haunt Him Come November'