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| Open | 23.70 | Prev Close | 23.89 |
| High | 24.05 | Low | 23.56 |
| Volume | 1,819,426 | Volume (Avg) | 1,705 |
| 52 Week High | 34.33 | 52 Week Low | 20.18 |
| Market Cap | 2.8B | PE Ratio | 5.76 |
General
| Name | Harley-Davidson, Inc |
| Ticker | HOG |
| Exchange | NYSE |
| Sector | Consumer Cyclical |
| Industry | Recreational Vehicles |
| Currency | USD |
| Country | USA |
| Fiscal Year End | December |
| Full Time Employees | 5,900 |
About Harley-Davidson, Inc
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Highlights
| Analyst Target | 29.00 |
| Market Cap | 2,805,900,000 |
| PE Ratio | 5.76 |
| PEG Ratio | 0.71 |
| EBITDA | 782,001,024 |
Valuation
| Trailing PE | 5.65 |
| Forward PE | 7.76 |
| Price/Sales (Trailing 12 Mt.) | 0.62 |
| Price/Book (Most Recent Quarter) | 0.79 |
Technicals
| Beta | 1.35 |
| 52 Week High | 34.33 |
| 52 Week Low | 20.18 |
| 50 Day Average | -12.89% |
| 200 Day Average | -7.25% |
Dividend
Harley-Davidson, Inc pays out a dividend of $0.70 per share, with a dividend yield of 2.96%.
HOG's last dividend payment was made to shareholders on September 24, 2025.
They pay out 20.05% of their earnings out as a dividend.
Recent Dividends
| Sep 24, 2025 | $0.18 |
| Jun 18, 2025 | $0.18 |
| Mar 14, 2025 | $0.18 |
| Dec 23, 2024 | $0.17 |
| Sep 27, 2024 | $0.17 |
| Jun 21, 2024 | $0.17 |
| Mar 20, 2024 | $0.17 |
| Dec 27, 2023 | $0.17 |
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